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Custom Brands in Honduras

The industrial revolution has meant a point of trade transition, focused mainly on the maximization of production, which nowadays presents us with a massive production, superior to the consumption capacity and a subtle capacity of the market to offer me what we had been looking for. How do they do that? Are we driven by consumption and want to acquire everything we see in commercials? Or does the Market know something about me specifically?

Daily, companies look for ways to provide products and services more adjusted to the needs of their consumers in order to provide more pleasant experiences that promote the loyalty of its users. The Big Data analysis that companies achieve through the collection of consumer data allows users to experience services aligned with their needs and preferences.

This information condensate is obtained from a network of connections and data valuations, which we as consumers provide to the commerce. As we feed databases for online purchases, we share our opinion about a certain service or we expose information that identifies us as consumers, Big Data is fed back and with it we narrow the market in which we are navigating day by day. On many occasions this information provides us with data that are of our interest; however, until recent years they have come to consider, who is manipulating my information?, where is my information?, how much do they know about me and what for?

These and many other questions have led to the creation of international and local legal frameworks to ensure the protection of personal data. Currently, one of the main considerations regarding these laws relies on the companies that are engaged in the collection of data for later analysis to conclude on timely business strategies. It is important to consider that the Data Protection Law is not a mechanism for the prohibition of data collection, but rather establishes the process and responsibility that corresponds to the collection of personal data; some of which are as sensitive as our credit card pins, and other even more deeply rooted like the security of our communities, which have been exposed somewhere.

In Honduras, the legal framework that will regulate the data collection process and the clauses that will be provided to the population is still under review, as well as the security measures and responsibilities that must be handled by those who collect data from natural or legal persons, local or foreign within or outside the national territory.

Graciela Cruz Raudales
Senior Associate
García & Bodán