{"id":7013,"date":"2018-05-16T08:09:24","date_gmt":"2018-05-16T06:09:24","guid":{"rendered":"https:\/\/garciabodan.com\/?p=7013"},"modified":"2025-08-11T19:56:31","modified_gmt":"2025-08-11T17:56:31","slug":"intellectual-property-and-new-technologies","status":"publish","type":"post","link":"https:\/\/garciabodan.com\/en\/intellectual-property-and-new-technologies\/","title":{"rendered":"Intellectual Property and New Technologies"},"content":{"rendered":"Right after the recent participation in an event of Intellectual Property matters in New York, we had the opportunity of knowing new tendencies in distinctive signs and innovation matters; and in general, of the incidence of the Intellectual Property in the new technologies, as well as the new role that legal firms are taking when offering their services to their clients.\n\nWe cannot talk about \u201cwhat\u2019s coming\u201d in terms of legal services, but rather of a reality that has already taken off, and from which we cannot stay behind. As specialists in the matter, we should be aware of concepts like \u201cBig Data\u201d and its implications, for example, in the copyrights and protection of personal data matters (privacy). Less far away it is the use of technologies such as the artificial intelligence, virtual or augmented reality, and legal aspects of the digital money or the system used to hold information known as \u201cBlockchain\u201d. All these concepts are already part of the commercial exchange, have legal implications of various kinds, and consequently should be taken seriously when offering legal services.\n\nWe came back from the event, convinced of the importance of comprehending how this technology works and of being able to provide legal advice, using the local legislation, as well as the legal tools at international level, in order to create legal environments that allow the information and commercial relationships to flow, protecting the persons individual rights in their interaction with service suppliers, so that a good use of innovation and technology is made, in pro of the economic and social development of the nations.\n\nNot less important is, that the advice in every matter doesn\u2019t divert the attention of the main objective of trademarks, that is to position themselves in the consumers\u2019 mind, to such degree that they can appropriate and maintain a belonging-identity sense with itself, that allows to have \u201can experience\u201d that results on the preference for that trademark. This is partly the new behavior and the new expectations of the actual consumers, and which is far from what\u2019s traditionally expected, and from which not only the marketing experts, but also the legal advisors must be fully aware.\n\nAs a firm, we have assumed this challenge of being able to advice our clients, taking in consideration this new cutting-edge thematic, for which we will start including in our news, matters that may provide information to our clients, that is useful for the best performance of its businesses.\n\n\"\"Julio Vargas Solano<\/a>\nManaging Partner\nGarc\u00eda & Bod\u00e1n\nEl Salvador","protected":false},"excerpt":{"rendered":"

We cannot talk about \u201cwhat\u2019s coming\u201d in terms of legal services, but rather of a reality that has already taken off, and from which we cannot stay behind; concepts that are already part of the commercial exchange and have legal implications of various kinds.<\/p>\n","protected":false},"author":10,"featured_media":7015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-7013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/posts\/7013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/comments?post=7013"}],"version-history":[{"count":1,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/posts\/7013\/revisions"}],"predecessor-version":[{"id":39535,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/posts\/7013\/revisions\/39535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/media\/7015"}],"wp:attachment":[{"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/media?parent=7013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/categories?post=7013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/garciabodan.com\/en\/wp-json\/wp\/v2\/tags?post=7013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}